& BEYOND ALBUM COVER / 2017
DJ Shiftee, BROOKLYN
“So you want a transformer? Ohhhh a flying transformer with jet engines! Wait, what?! You want a boombox that transforms into a super-sonic BOOM BAP bad a$$ that rules the electronic world?? We gotchoo Shiftee.” More or less that’s how the conversation went.
Created through a variety of 3D visual modeling and rendering software, we were able to design a one of a kind album cover for our good buddy Sam (A.K.A Shiftee). His never ending attention to detail and desire for a truly ‘authentic’ Shiftee-Bot helped bring this creation to life. We just can’t wait for the sequel!
Concept Development Visual Design 3D Modeling Rendering
“You want a boombox that transforms into a super-sonic BOOM BAP bad a$$ that rules the electronic world?? We gotchoo Shiftee.”
- Factioned
“DJ Shiftee As an artist who came up in the early-2000s hip-hop scene and still performs today, New York native Sam Zornow, whom fans know as DJ Shiftee, has experienced two different eras of deejaying.
Growing up, Zornow got into punk and grunge rock at age 9 and went through a significant saxophone phase at age 6— for reasons he says he can't quite remember — but he made an instant connection with hip-hop after seeing music videos on MTV. From there, he learned about local underground hip-hop, buying albums from the artists on Rawkus Records and performers at Lyricist Lounge, an iconic hip-hop open-mic event.
At age 13, he used his bar-mitzvah money to purchase turntables and a videotape of the DMC World DJ Championship, a competition that he went on to win in 2009, in addition to its sister competition, Battle for World Supremacy, in 2007.”
- JACKSON FREE PRESS